Biotherm
The brief
Commissioned through a partner studio, we helped Biotherm launch their new Active Recovery Body Milk through an innovative and impactful experience
Year
2024Technology
WebGL - Vue.jsRole
Concept Development, Art Direction, 3D, Motion, UX DesignAwards
FWA of the Day
Their primary objectives were to clearly communicate the scientific foundation of the product and its benefits, ensuring the information was engaging and easy to understand. They also wanted to create an immersive experience that would capture attention and help users better grasp the unique aspects of the formula. Additionally, they needed the interface to be accessible and functional across all devices to reach a broad audience.
To meet these goals, we developed a 3D immersive website for Biotherm. The platform was designed to showcase the product in a visually compelling manner, using 3D webtechnology to create a detailed and interactive experience.
The site featured elements that highlighted the active ingredients and their benefits through precise animations and realistic textures. This approach allowed users to explore the product in depth, providing a clear understanding of its value and functionality.
The design prioritized simplicity and efficiency, making it straightforward for users to find the information they needed.
The user interface was a key focus, ensuring the site was easy to navigate and responsive on any device. This was crucial for maintaining a consistent user experience, whether accessed from a smartphone, tablet, or desktop.
In addition to the technical and visual aspects, we also focused on the narrative. The content was crafted to clearly explain the science behind the product and its benefits, while also emphasizing its practical applications.
This approach ensured that the digital experience was not only informative but also engaging, helping Biotherm effectively communicate the value of the Active Recovery Body Milk to their audience.
Responsive in mind
The experience was designed to be fully responsive, ensuring seamless functionality across all devices, including mobile. This responsiveness was critical to accommodate the diverse ways users interact with digital content.
By combining scientific insights with relatable benefits, the narrative helped users connect with the product on a practical level, enhancing their overall engagement and understanding.
