DIFC - 4th edition
The brief
To mark the 4th sculpture reveal event in the DIFC Quarter in Dubai, we were commissioned to create a large-scale 3D motion film projected onto a monumental arch.
Year
2025Technology
Video mappingRole
Concept, Copywriting, Art Direction, 3D Design
The brief was to tell a compelling story around raw materials, while fully handling concept development, storytelling, 3D production and voice-over writing for an immersive, site-specific experience
The motion design process began with the representation of raw materials through CGI, focusing on texture, organic shapes and form
As the project evolved, the sculptures curated for the 4th edition became a key source of inspiration.
These influences were translated into an abstract visual language, bridging material origins with artistic interpretation.
Raw materials carry their own narratives, shaped by origin, transformation and time
Wood, rock, metal, and water were approached not as neutral elements but as forms already marked by their journey.
Each material reflects where it comes from and what it has become, forming the foundation of the visual story.
Creation begins at the meeting point between artist and material
The material brings its history, resistance, and potential.
Through interaction and intent, both shape one another, giving rise to a new form.