Renault Trucks
The brief
Commissioned through a partner studio, we designed an immersive 3D website showcasing the full Renault Trucks product and service ecosystem within a virtual city
Year
2025Technology
WebGL - Vue.jsRole
Concept Development, Art Direction, 3D, Motion, UX DesignAwards
FWA of the Day
Designed as both a communication and marketing tool, the experience illustrates how Renault Trucks’ vehicles contribute to essential urban services — from construction and logistics to waste collection
At the heart of the project is a dynamic, explorable 3D city. Visitors can navigate through different neighborhoods, each revealing key points of interest.
Each point of interest on the map represents a real-world use case — package delivery, infrastructure work, refuse collection — where Renault Trucks' specialized vehicles are at the heart of the action. Together, these scenes reveal how deeply the brand is woven into the daily life of modern cities.
The site was created to reach a broad audience, including the general public, city officials, and industry professionals in need of fleet solutions
It was also used as a centerpiece for high-profile events such as the Salon de l’Automobile, where it offered an engaging and futuristic window into the Renault Trucks universe
Through interactive storytelling and innovative technology, it captures attention, informs audiences, and communicates the brand’s value in a bold, modern format
This virtual city experience positions Renault Trucks not just as a manufacturer, but as a key player in the future of urban living
Responsive in mind
Technically, the platform was built using WebGL and real-time 3D rendering to deliver a smooth, immersive experience across devices — including mobile. Beyond the visuals, the focus was on transforming technical product information into a playful, intuitive, and educational journey, using the expressive potential of 3D to deepen impact and engagement
