Sopra Banking
The brief
Imagined and built with Bright Studio, we created a digital town for Sopra Banking Software — a welcoming hub giving collaborators access to exclusive content during a live event
Year
2021Technology
WebGL - Vue.jsRole
Concept Development, Art Direction, 3D & Motion DesignAwards
FWA of the Day
First draft—
We started the project by adopting a straightforward concept: allowing each user to design a ship inspired by the new SBS logo. This personalized element served as a creative and symbolic entry point into the experience. With their custom vessel, users would traverse a linear world, encountering a series of sculptures that embodied the event's central themes.
These sculptures acted as visual touchpoints, guiding users through the narrative of the event. To enhance engagement, we introduced a collectible feature, enabling users to track the objects and themes they encountered. This addition created a sense of progression and achievement, enriching the overall experience.
Second draft—
Following initial discussions with the client, it became clear they were seeking a more ambitious and expansive concept.
The idea of a digital city resonated strongly with them, aligning seamlessly with their live event program and offering an ideal solution.
The concept provided attendees with a preview of the live event within the platform while also allowing them to explore its themes through a metaphorical and interactive representation. This approach fostered a more immersive and engaging virtual presence, bridging the gap between the digital and live experiences.
Final design—
This digital town was meticulously crafted, featuring distinct districts, each dedicated to showcasing a specific theme tied to the event.
Users could navigate freely through the town using drag-and-drop functionality or explore it from a structured perspective via a top-view “City Map”.
Each district was uniquely designed, with buildings inspired by renowned architects like Shigeru Ban. This architectural diversity not only elevated the town’s visual appeal but also enriched its thematic storytelling.
3D Onboarding
During the onboarding process, participants are invited to personalize their experience by designing their own avatars.
This customization adds a dynamic and engaging layer to the digital experience, fostering a sense of individuality and connection within the virtual environment.
