Metaverse
The brief
Made with and for Bright Studio, 'Metaverse Guide' is a 4-episode series exploring the metaverse's impact on communication, content creation and marketing — delivered through an immersive 3D format
Year
2021Technology
WebGL - Vue.jsRole
Concept Development, Art Direction, 3D ProductionAwards
FWA of the Day
The series consists of four episodes, each dedicated to demystifying the metaverse for a broader audience.
It delves into its key players, its influence on our daily lives and communication, and provides strategies for navigating this transformative digital realm effectively.
Each episode immerses viewers in dynamic 3D environments, where they can explore various points of interest through intuitive scrolling and clicking. This interactive approach ensures a seamless flow of information, enhancing both engagement and comprehension.
Metaverse as a strategy
This immersive experience served as a cornerstone of Bright Studio's comprehensive marketing campaign, designed to educate and inform clients about the vast potential of the metaverse.
Created to emulate a metaverse-like environment, the experience featured intuitive interactions like scrolling and clicking, allowing users to effortlessly explore and engage with the content.
